6 fantastic fundraising campaigns from around the world
From the London Marathon and Children in Need to Race for Life and Movember, we hear about inspirational fundraising campaigns from the UK all the time.
But amazing fundraising events take place across the world, every day.
Let’s take a look at a few.
1. Saigon Children’s Charity – Asia
COVID-19 put a kibosh on events around the world. But Vietnamese charity SaigonChildren didn’t let the pandemic stop them. Instead of cancelling their annual fundraiser in support of children’s education, the organisation innovated.
Their in-person gala became a hybrid gala.
Rather than dine at the venue, guests were encouraged to host private dinner parties at their homes. Food prepared by the city’s top chefs was either cooked on-site or delivered to them. TVs were set up to broadcast the live show and auction booklets with QR codes were sent to guests for remote bidding.
The charity was allowed to send volunteers to each venue so no matter where people were, there was someone from the charity on-hand to ensure everything ran smoothly.
2. Share My Super – Oceania
In New Zealand, people over the age of 65 receive a government pension known as the New Zealand Superannuation, or NZ Super, regardless of their income or savings.
Share My Super is an innovative approach to fundraising that connects people who don’t need a pension with charities fighting child poverty.
This is a great way to encourage people with spare money to do something meaningful with it.
3. APOPO – Europe
Founded in Belgium, APOPO is an unusual charity that now operates worldwide.
In the 1990s, the charity discovered that rats could be trained to sniff out landmines.
The charity has been training rodents to make the world safer ever since.
A few years later, they found that rats can detect tuberculosis, and have been training another group of ‘HeroRATs’ to do just that.
To fund their work, APOPO invites people to adopt a rat via their website. They also give supporters the option to buy dinner for two… rats, of course.
4. PSYDEH – North America
PSYDEH is an award-winning non-profit that supports women from indigenous, migrant, and rural communities in Mexico through empowerment and education. Their aim is to create an equitable country where women can make their own decisions.
PSYDEH uses photography, film, and animation to raise awareness of the issues affecting these groups. From exhibitions to short clips shared on social media, their artistic approach helps to generate awareness, empathy, and donations.
Considering the human brain processes images up to 60,000 times faster than words, it’s not just emotionally powerful, it’s efficient too.
5. Lar da Menina – South America
What do you get if you bring together a group of Brazilian nuns, a Volkswagen Beetle, and a viral video? $55,000 to support children living in poverty.
The nuns of Lar da Menina decided to host a raffle to sell their VW Beetle, to raise money. A bizarre start. But it gets better. The video they made to promote the stunt wasn’t an emotive appeal highlighting the work they do and how people’s donations could help. It was all about the chance to win a car that had been owned by nuns – dubbed ‘their Blessed Beetle’.
In Brazilian culture, VW Beetles especially are a big deal, so the campaign caused quite a stir.
The video was shared so much, it caught the attention of the national media. The nuns appeared on TV, helping them sell thousands of raffle tickets.
For an investment of $3000, the savvy nuns saw a $45,000 return. Amen to that.
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