Four fundraising trends for 2022
As we rang in the new year, the UK government reported that 90% of the population has received at least one COVID-19 vaccination.
While the pandemic isn’t over, we’re in a much better position now to start thinking about long-term plans than we were twelve months ago.
But the sector looks very different from how it did then. So different, in fact, that it would be a mistake to ‘pick up from where we left off.’
Here are four trends we think you’ll need to jump on to fundraise successfully in 2022.
1. Gaming for good will grow
Video game streaming has exploded in recent years. For example, Twitch has doubled in popularity, boasting more than 140 million unique monthly users.
Wondering what gaming has to do with fundraising?
While streaming, gamers can set up ways for viewers to donate to charity, at the click of a button. And it can be extremely lucrative.
In 2020, French gamers Adrien Nougaret and Alexandre Dachary raised a whopping £8m for various charities with a videogame live stream fundraiser.
The largest amount ever made, it earned them a Guinness World Record.
While you’re unlikely to raise this much, it’s worth a punt, particularly as it costs next to nothing to organise.
Need a hand to get started? Check out Charity Digital’s handy gaming guide here.
2. Hybrid will be the new ‘in person’.
Going digital was a necessity during the pandemic. And, while many of us are eager to get back to face-to-face events, it would be a mistake to ignore the benefits of online fundraising.
We anticipate that a ‘best of both worlds’ approach will remain even when it’s no longer a necessity to limit the number of people in a room.
3. More charities will embrace TikTok
Considering it’s one of the fastest-growing social media platforms out there, (it boasts over 1 billion users), TikTok is worth checking out (especially if your target market is Gen Z).
When used right, it can be a powerful tool for raising awareness and funds.
Find out why by reading Reason Digital’s guide to TikTok for charities here.
4. Donations will go digital
Digital donations have been growing for a while, but the Charities Aid Foundation has seen a noticeable increase in cashless donations since 2020.
Add to that the fact that the Non-Profit Source found a 205% increase in giving from mobile phones, and it’s pretty safe to say digital is the way forward.
If you’ve not already made it easy for people to donate from their phones, make it one of your New Year’s resolutions.
Need a new fundraiser to implement some of these strategies? Give us a call on 0203 750 3111 to get the process started.