Level up your social media fundraising with TikTok’s Charity Academy

According to the latest Charity Digital Skills Report, 4 out of 5 charities lack social media skills, and 79% say improving their digital presence is a key priority for 2024.

Are your digital skills up to scratch? If not, sign up for TikTok’s Charity Academy.

Touted as the platform’s ‘biggest charity sector training initiative to date’, the short-form video hosting service has partnered with Media Trust to offer 100 charities three weeks of complementary training to help them use the platform to reach new audiences and drive positive change.

That’s right. the training is free. No dancing or random pointing is required.

Before we dive into what the Academy offers, let’s look at the benefits of TikTok for charities.

• TikTok has just over 1.5 billion monthly active users. That’s a lot of potential eyeballs on your cause.

• With an average engagement rate of 2.65%, TikTok has the highest engagement rate of all the social media platforms.

• Research has shown that people retain 95% of the information contained in a video compared to 10% of the same information in text format. TikTok is video-led format, making it an ideal way to share your message.

• You can put a 'donate sticker' on your videos and live streams to encourage viewers to donate. And they can do so while remaining in the app.

• A large majority of TikTokers are between the ages of 18 - 34 (the demographic most likely to give to charity, according to Third Sector)

What’s the Academy offering?

That’s a quick primer on TikTok. But how will you benefit from joining the Academy?

First off, Media Trust will be host weekly live, practical training sessions every Tuesday and Thursday (10-11.30 am) between July 1-19.

In addition to content creation strategies, engagement techniques, and best practice advice for maximising your presence on the app, the sessions will teach you how to:

• optimise your TikTok profile 

• identify your target audience

• create a successful TikTok strategy 

• use platform features such as LIVE, TikTok sounds, filters, duets and stitch 

• edit content with CapCut

• reach new audiences with digital storytelling

• utilise analytics 

• integrate TikTok into your wider digital comms strategy

You’ll also get:

• access to pre-training support, helping you set up your TikTok account.

• expert led TikTok exercises and content activities to embed your learning.

• personalised feedback on the content you create from trainers who know how to use TikTok as a tool for social good.  

Sound good?

If you meet the following criteria, apply here.

• are you a registered charity in the UK?

• do you have buy-in from senior management to be active on TikTok?

• Does your charity have resources to implement the training?

As places are limited, TikTok is offering one place per charity. And to get the most from the training, they require the same participant to attend all the sessions.

Looking for a digital fundraiser to supercharge your TikTok activity? We can help. Give us a call on 0203 750 3111 or email info@bamboofundraising.co.uk to get the ball rolling.