The Blog

How to raise funds for your ‘unpopular’ cause

When it comes to fundraising, not every cause is created equal.

Some issues don’t get the attention or funding they deserve because they’re unpopular, controversial, or, in marketing terms, ‘unsexy’.

Save the panda? Sign me up! Save the ex-offender? No thanks.

Why are some causes more popular than others and what can you do to turn it around? Find out in our latest post.

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Are our pets the next victims of the cost-of-living crisis?

According to @RSPCA, incidents of animal neglect and abandonment are at a three-year high, with 72,050 reports received in 2023 alone.

The startling statistic is a result of the cost-of-living crisis.

Coupled with the extortionate costs of energy, food and rent, pet parents are being forced to make impossible decisions, and their pets are paying the price.

What’s being done and where can pet owners turn for help? Find out below.

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Social media stats to inform your digital strategy in 2024

Social media is no longer a nice-to-have. It’s a must-have to succeed in the digital world.

But, to get the most out of it, you need to focus your fundraising efforts on the right platforms.

To help you reach your target market and maximise your social media ROI, we’ve compiled some need-to-know stats and facts for each platform in our latest blog post.

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The Vagina Museum demonstrates the power of crowdfunding

From labia length to orgasms, The Vagina Museum has bared all since launching in 2019. But the charity faced a major setback last summer when it was unexpectedly turfed out of its Bethnal Green home.

However, it reopened on 4 November in a new location, thanks to a successful crowdfunding appeal.

Find out more in our latest blog post.

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The Captain Tom Foundation: Tarnishing a legacy

In April 2020, Captain Sir Tom Moore raised over £30 million for NHS Charities Together by doing 100 laps of his garden with his walking frame.

Tragically, the WWII veteran died in 2021, but he left an incredible legacy in the form of The Captain Tom Foundation, which his family set up to support "causes close to his heart".

However, four short years later, the Foundation is set to close.

Find out what went wrong and the lessons we can learn in our latest blog post.

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Five psychological hacks to help you unwind over the festive period

Its been another challenging year for the charity sector. But the end is in sight.

The festive break is the perfect opportunity to grab a glass of mulled wine, put your feet up and enjoy some much-needed R&R.

But that’s easier said than done. For some of us, relaxation doesn’t come easy.

To help you switch off, we’ve compiled five top tips from experts in the fields of health, science, and psychology, and shared them in our latest blog post.

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How can charities rise to the net zero challenge?

The UK Government’s Net Zero Strategy: Build Back Greener sets out a plan to reach net zero emissions by 2050. This includes reducing the UK’s reliance on fossil fuels, making the transition to clean energy, and investing in green technology. 

For the country to reach this target, it needs the support of the public and every sector – including the third sector. 

Read on to find out how to start your journey to net zero.

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