Five creative recruitment strategies

We’re in a candidate-driven market. This means you need to work harder than ever to attract talent.

A bog standard job ad won’t get you noticed. You need to get creative to stand out.

Here are five strategies for inspiration.

1. Advertise on unconventional platforms

When we say ‘unconventional’, we’re not talking about Facebook, Twitter, and Instagram (although this may give you a leg up on the competition, as many charities neglect to advertise job opportunities on social media).

We’re talking about TikTok, Reddit, and Spotify. And, did you know you can advertise on dating apps like Tinder?

Advertising on these platforms will enable you to reach people you might miss if you focus all your attention on the big three. And, as they’re not widely used for job ads, you’ll stand out.

It goes without saying, you should research the platforms first to make sure they’re a good fit.

2. Open your doors

Looking to mass recruit? Ever thought about holding an open day?

If not, why not take a leaf out of universities’ books and invite prospective candidates to come in and see what you’re about?

This is a great way to show potential recruits who you are, what you do, and why you do it.

You could get employees to lead talks/Q&A sessions so candidates can ask questions that aren’t answered in the job description; give them a tour of your office; and introduce them to volunteers.

An open day is a unique opportunity to engage and enthuse top talent and enable them to experience your organisational culture (which is a top priority for jobseekers in the current market).

3. Use video

If you can’t host an open door, the next best thing is video.

While it’s possible to describe who you are, what you do, and how you help people with words on a page, video takes it to another level.

Not only is video a great way to stand out, it’s also a great way to showcase your personality, values, and what makes you unique.

Here’s a great example from Hospice UK.

4. Set up an employee referral programme

Are your staff happy, motivated, and passionate about what they do?

Then get them involved in the recruitment process. Provide them with the tools they need to promote your vision and values: information they can post on their social media channels and emails, and teach them how to talk about the charity when they’re out and about.

Happy employees make the best brand ambassadors, so why not incentivise them to help you find new recruits?

An incentive could be anything from a gift voucher to an extra day’s holiday. If in doubt, ask them.

5. Go back to school

Want to tap into a large pool of qualified people looking for work? Hit-up sixth-form colleges and universities.

Many of them have their own job boards and/or host career fairs.

Advertising roles to graduates is an effective way to nab talent fresh out of the education system.

Want some help filling a fundraising vacancy? That’s our bread and butter. Give us a call on 0203 750 3111 to get started.